“We provide efficient and high-quality services to customers and shape their behaviors. Our efforts have in effect turned us into an excellent company and brought about an endless flow of opportunities.” Longfor’s mission is to “offer the best products and services to customers”. The Group takes it upon itself to provide houses that fulfill the needs of customers. That is its economic responsibility, as well as social responsibility.
In drawing up operation principles, Longfor has set up a high standard for itself: the corporate quality standard has to be higher than the industry standard, the national standard and market expectations.
In operation principles, Longfor has imposed even more demands on itself, striving to make everything better (to save more money and time, offer more convenience, comfort, style and efficiency, show more consideration, make everything look better, and be more environmental friendly and reliable) and provide better products and services.
It is precisely because of these ideals and the practice of them that Longfor has managed to keep customers satisfied with its products and services and won widespread recognition in society. Longfor was ranked first in the National Household Satisfaction Survey for three years in a row. The Group also ranked first in the Top 10 Residential Quarters of Chongqing for five times in a row over a period of 10 years. In addition, it was named a Trustworthy Real Estate Company of China by the Ministry of Construction and the China Association of Real Estate. |
